The automotive market has been making its transition to sustainable mobility through electrification, but motorbikes are also increasingly starting to explore their options to reduce CO2 emissions. In 2019, Ducati CEO Claudio Domenicali already admitted that “the future is electric”, but the truth is that since then, the brand has not yet shown any signs that it is developing an electric model.
According to the RideApart website, the Italian brand’s sales director Francesco Milicia recently said that it is not in Ducati’s plans, for the time being, to launch an electric bike. “We consider that for the type of machine we produce, an electric model does not guarantee the pleasure, the range or the weight suitable to what Ducati consumers expect. We are looking at other solutions for minimal or zero emissions, namely synthetic fuels. Other Volkswagen Group brands, such as Porsche, are also investigating that area, and that is what we are focused on in the medium term.”
Despite the rapid advance of the automotive market, Ducati is not the only one hesitating in the face of immediate electrification. Motorbike manufacturers seem to be still trying to find the perfect balance between performance, range and cost. Harley-Davidson itself, which launched the all-electric LiveWire model, is said to have had difficulty finding an audience for a model with a younger design on the one hand and a higher price tag on the other.
However, Francesco Milicia clarifies that electrification, even if it is delayed, is not cancelled in Ducati’s plans. “We are thinking and working on electrification, not least because we are part of a group (VW) where
