The swedish company, Spotify revealed this week that “aggressive” plans were already underway to see it enter 80 new markets in the coming days.
Of those 80 new markets, 39 are sub-Saharan African countries, including Cameroon, Ivory Coast, Ghana, Kenya, Namibia, Nigeria, Senegal, Sierra Leone, Tanzania, Zimbabwe and several others.
In 2019, 35% of music streaming subscribers worldwide had a subscription with Spotify, making it the largest music streaming platform in the world.
Spotify has been around for 13 years, and during that time the African market has not been contemplated considerably, with the exception of the lone launch in South Africa and a handful of North African countries in 2018.
All these years, Spotify had basically stayed away from the African music streaming scene, a scenario that is now seeing a new change with the statements made by the company.
